The newly renovated Dior Store at the Mall of the Emirates in Dubai features a stunning façade made with approximately 10,000 linear meters of custom-made white and gold Cabkoma Strand carbon fiber rods.

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These carbon fiber rods, known for their lightweight yet high-strength properties, are typically used in demanding structures like bridges and high-rise buildings. Their exceptional durability and versatility also make them perfect for creating intricate facades and unconventional building shapes.

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For this project, the architect envisioned a multilayered façade that feels airy and elegant. This vision was realized by installing and tensioning the rods in a complex pattern, with all fittings hidden from view. Each rod was cut to size, and all custom stainless steel (SS) fittings used for the tensioning system were produced in-house and bonded to the carbon rods at both ends. These SS fittings were engineered based on mast tensioning systems used on racing yachts.

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The Premier Composite Technology (PCT) team meticulously pre-assembled the rods and prepared an installation frame to ensure a smooth on-site installation process. The final installation was carried out by our skilled team of installers. The result is a beautiful, sophisticated façade that enhances the luxurious aesthetic of the Dior Store, showcasing the innovative use of advanced composite materials.